HypeCheck

How HypeCheck Works

Every supplement claim chains together three facts: an ingredient does X, the product contains that ingredient, and therefore the product delivers X. HypeCheck makes that chain visible — including where it breaks. Here's exactly how we evaluate each product, step by step.

About the editor

Danny Kim

Danny Kim — PhD Computer Engineering, University of Maryland. Day job: large-scale code-analysis systems at Endor Labs. Engineer by training, supplement-skeptic by experience. Not a doctor. HypeCheck analyses are evidence audits, not medical advice. More about the editor →

What we review

Supplements · Dog supplements. Every product gets the same claim grades and verdicts, explained in step 5. What changes between them is the evidence we search: research in people for human supplements, research in dogs for dog supplements.

Supplements

1

Data Collection

We crawl the product's official website to extract the full ingredient label, marketing claims, pricing, and product images. For supplement labels, our vision AI reads the Supplement Facts panel directly from images to catch ingredients not listed in the page text.

2

Ingredient Analysis

Each ingredient is evaluated against our knowledge base of 100+ researched compounds. For each ingredient, we check:

  • Evidence level: Is there clinical research supporting this ingredient for the claimed benefit? We reference PubMed studies and NIH databases.
  • Dose adequacy: Does the product contain the clinically effective dose? Many supplements include ingredients at doses far below what research shows is effective.
  • Form quality: Is the ingredient in a bioavailable form? Some forms are better absorbed than others.
  • Proprietary blends: When a blend hides individual doses, we flag it. You can't verify effectiveness without knowing the dose.
3

Claims Evaluation

We compare the product's marketing claims against what the ingredient evidence actually supports. A product claiming "clinically proven" benefits must have ingredients at clinically tested doses. Vague claims like "supports wellness" are noted but weighted differently than specific health claims.

4

Price & Value Assessment

We compare the product's price to the cost of buying the active ingredients individually. Many supplements charge premium prices for ingredients that cost a fraction of the price as standalone supplements. Our markup analysis shows exactly how much you're paying for branding vs. actual ingredients.

5

Verdict

Based on all of the above, each product gets a categorical verdict that captures how well its claims hold up against the evidence:

Legit: Well-dosed, evidence-backed.
Mostly Legit: Some good, some filler.
Overhyped: Claims exceed evidence.
Misleading / High Risk: Unsubstantiated or harmful.
Too early to call: Most claims have no applicable evidence, or half do and none of the rest overstate theirs.

Each claim gets one of five grades: Supported, Partial, Stretch, Unsupported, or No evidence found. "No evidence found" means our search turned up nothing applicable. It is not the same as evidence that a claim is false. The same verdicts and grades apply to every product we review, including dog supplements.

Dog supplements

Updated November 3, 2026. Dog reviews currently cover joint supplements. They do not cover cat products, food, diagnosis, or treatment for an individual dog.

Research in dogs only

We search for studies in dogs: the exact product first, then its ingredients for the condition it claims to help. Human evidence ratings, safety conclusions and doses are never reused for dogs or cats.

For each study we record the species, condition and population, formulation, amount studied, duration, outcomes, limitations, and funding or conflicts when available. Missing information stays marked as missing. A trial of the exact product is kept separate from a study of one ingredient or a different formula; a matching ingredient and amount do not show the product works. Study amounts describe the research and are not dosing instructions for your dog.

Each common ingredient is researched once per condition (joints, and skin and coat) into an ingredient record: its dog studies, a grade on the same scale, and the daily amount studies used. Every dog review reuses those records, so an ingredient is graded the same way in every product that contains it. Records are checked the same way as reviews and are versioned; when one changes, the reviews that rely on it are rerun.

Same grades and verdicts

Dog claims use the five grades above. "No evidence found" means our search turned up no applicable dog research; it does not mean the claim is false. "Unsupported" means the studies we found point against the claim. "Too early to call" is the verdict when most claims have no applicable evidence, or when half do and none of the others overstate theirs.

Marketing statements such as "#1 vet recommended" or quality promises are listed as signals, not graded as health claims. Dog reviews do not show a price or dose-value score, because those checks are built on human dosing research.

Dose vs studies

We read the per-chew amounts and the dosing table by weight from the label, work out the daily amount per kg of body weight at each weight band, and compare it with the amount dog studies used. For fish oil we also compare with the safe upper limit the COAST guidelines state for EPA and DHA. Amounts are compared only when the label states the same thing the studies measured; "fish oil 1,000 mg" is not the same as 1,000 mg of EPA and DHA.

This compares the label with research. It is not a dosing recommendation for your dog.

How dog reviews are checked

One AI model drafts the findings from the retrieved research. A separate model checks them against the source text for product identity, species, claim support, formulation, quotations and scope, and our code checks that every citation and quote traces to a real source. A report publishes only when those checks pass; otherwise it stays pending. A weak or negative finding still publishes when it is described accurately.

These checks reduce errors; they do not replace a veterinarian. A report is only labeled editorially or veterinary reviewed when a named person reviewed that version, and citing a veterinarian's work does not mean they reviewed our report. We review labels and published research. We do not buy, give, or lab-test products.

Independence

Companies cannot pay to change a conclusion or buy coverage. Dog reviews carry no paid placements or affiliate links. Manufacturer claims and industry-funded studies stay labeled: funding does not cancel a study, but readers should see it.

For quality, we record whether the maker holds the NASC Quality Seal on the date we checked the public member list. The seal is a company-level audit by an industry trade association, not a test of the specific product, and we say so wherever we use it.

We count section visits, submissions, report views and shares with anonymous page analytics. We don't use cookies, browser identifiers, or pet medical histories. See our privacy policy.

AI

AI-Powered, Automatically Checked

HypeCheck analyses are generated by Claude (Anthropic's AI) using a tiered approach: lightweight classification for simple tasks, and advanced reasoning for the core analysis. The AI cross-references our curated ingredient knowledge base of 100+ researched compounds with citations from PubMed and NIH databases.

Analyses can publish without manual approval. Automated checks catch structural and data quality problems, but AI-generated content may still contain errors or misread a source. If you find an error in any analysis, please let us know.

Learn more about who we are or browse our latest reviews.