How HypeCheck Works

Data Collection

We crawl the product's official website to extract the full ingredient label, marketing claims, pricing, and product images. For supplement labels, our vision AI reads the Supplement Facts panel directly from images to catch ingredients not listed in the page text.

Ingredient Analysis

Each ingredient is evaluated against our knowledge base of 100+ researched compounds. For each ingredient, we check:

• Evidence level: Is there clinical research supporting this ingredient for the claimed benefit? We reference PubMed studies and NIH databases.
• Dose adequacy: Does the product contain the clinically effective dose? Many supplements include ingredients at doses far below what research shows is effective.
• Form quality: Is the ingredient in a bioavailable form? Some forms are better absorbed than others.
• Proprietary blends: When a blend hides individual doses, we flag it. You can't verify effectiveness without knowing the dose.

Claims Evaluation

We compare the product's marketing claims against what the ingredient evidence actually supports. A product claiming "clinically proven" benefits must have ingredients at clinically tested doses. Vague claims like "supports wellness" are noted but weighted differently than specific health claims.

Price & Value Assessment

We compare the product's price to the cost of buying the active ingredients individually. Many supplements charge premium prices for ingredients that cost a fraction of the price as standalone supplements. Our markup analysis shows exactly how much you're paying for branding vs. actual ingredients.

Hype Score & Verdict

Based on all of the above, each product receives a Hype Score (1-10) where 1 = legitimate, well-formulated product and 10 = maximum hype with minimal substance.

AI-Powered, Human-Reviewed

HypeCheck analyses are generated by Claude (Anthropic's AI) using a tiered approach: lightweight classification for simple tasks, and advanced reasoning for the core analysis. The AI cross-references our curated ingredient knowledge base of 100+ researched compounds with citations from PubMed and NIH databases.

AI-generated content may contain errors. We review analyses for accuracy and welcome corrections. If you find an error in any analysis, please let us know.