HypeCheck

AG1 vs Bloom Greens & Superfoods

AG1 costs $2.63 a serving on its 30-day subscription. Bloom costs $0.96 on its Subscribe & Save plan. Both are greens powders, but they're built for different jobs. AG1 Next Gen prints a broad vitamin and mineral panel, 60mg of CoQ10 and a 10-billion-cell probiotic count, then keeps its greens and herbs in two blends with no amounts. Bloom aims at bloat and digestion, and almost everything on its label sits in a blend, with no amount per ingredient. So what does the extra $50 a month buy?

Overhyped

AG1 (Athletic Greens)

A multivitamin/mineral powder blended with a large proprietary mix of greens, herbs, and probiotics, most of which are dosed too low to do much individually.

$2.63 / serving 21 ingredients $79 on the 30-day subscription
Overhyped

Bloom Nutrition Greens & Superfoods

It's a greens powder — a proprietary blend of dried fruit, vegetable, grass, and algae extracts plus probiotics, digestive enzymes, and fiber, mixed with sweeteners and flavoring.

$0.96 / serving 43 ingredients $28.89 on 30-day Subscribe & Save

Can you verify what's inside?

For each key active: the dose clinical studies used, and what each label lets you check. Dots rate the ingredient's science, not the product: strong · moderate · weak.

Ingredient Studied dose AG1 (Athletic Greens) Bloom Nutrition Greens & Superfoods Verifiable?
Vitamin C AG1's label prints 500mg (556% DV). Bloom's Supplement Facts lists no vitamin C, and no other vitamins 65-2000 mg/day oral (RDA: 75-90 mg/day adults); 10-20% concentration topical serums 500mg (556% DV) not in formula partly
Coenzyme Q10 AG1 prints 60mg, the modest end of the 30-600mg range our analysis cites. Bloom's label doesn't list CoQ10 30-600 mg daily depending on indication 60mg not in formula partly
Prebiotic fiber (inulin) Both labels print 2g of total fiber per scoop. Neither prints an inulin amount; our AG1 analysis cites 7.5-8g a day in studies 7.5-8 g daily based on study doses hidden in blend hidden in blend no — dose hidden
Ashwagandha AG1 lists it inside its 7.5g complex with no amount. Bloom's six adaptogens share one 100mg blend, below the 300-600mg of extract our AG1 analysis cites from studies 150-600 mg/day (root extract, standardized to withanolides) hidden in blend hidden in blend no — dose hidden
Rhodiola AG1 lists it inside its 7.5g complex with no amount. Bloom's sits in the same 100mg adaptogen blend, below the 200-600mg of extract our AG1 analysis cites from studies 120-1000 mg daily based on study doses hidden in blend hidden in blend no — dose hidden
Where both formulas overlap, they look alike: inulin, rhodiola and ashwagandha sit in blends with no amount on either label. The split is vitamins. AG1 prints 500mg of vitamin C and 60mg of CoQ10; Bloom's label lists neither. Bloom's adaptogens are easier to size, since all six share one 100mg blend, below the extract doses our AG1 analysis cites from studies.

Which marketing claims survive?

These grades score the marketing, not the product: a claim only counts as “supported” when the label discloses a dose that matches the studies behind it. A decent product can still grade low here — blends that hide doses cap at “partial” because nobody can verify them.

AG1 (Athletic Greens) — 5 claims checked MODERATE claim style

0 supported 3 partial 1 stretch 1 unsupported

Bloom Nutrition Greens & Superfoods — 4 claims checked MODERATE claim style

0 supported 2 partial 2 stretch 0 unsupported

“It helps with bloating”

AG1 (Athletic Greens) partial

“Regular digestion & less bloating”

Label: 2g of fiber per scoop, inulin inside the 7.5g complex, and 10 billion viable probiotic cells from 5 named strainsEvidence: fiber and probiotics can help digestion, but our analysis compares that 2g of fiber with the 16-32g used in fiber studiesSurvives as: the right kind of ingredients at a modest fiber dose

Bloom Nutrition Greens & Superfoods partial

“Helps relieve bloat”

Label: fiber, six named digestive enzymes, and three probiotic species (B. bifidum, L. rhamnosus, L. acidophilus)Evidence: fiber and probiotics can ease bloating, but the label gives no probiotic count and no amount per ingredient inside its blendsSurvives as: a plausible mechanism with doses you can't check

“It improves your gut”

AG1 (Athletic Greens) stretch

“Clinically shown to enrich the gut microbiome (10x increase in healthy bacteria)”

Source: our analysis traced the 10x figure to a small company-funded crossover trial of 40 people over 4 weeksEvidence: a small, short trial; our analysis found no independent replicationSurvives as: an early result, not settled proof

Bloom Nutrition Greens & Superfoods partial

“Supports healthy digestion and regularity”

Label: chicory root fructo-oligosaccharides and blue agave inulin, plus probiotics and enzymesEvidence: Examine.com's fiber and probiotic summaries back the mechanism; the per-ingredient doses aren't printedSurvives as: plausible, but you can't match it to a studied dose

“It lifts your energy and mood”

AG1 (Athletic Greens) unsupported

“Healthy brain & mood (adaptogens like rhodiola, ashwagandha)”

Label: rhodiola, ashwagandha and eleuthero sit inside the 7.5g complex with no amountsEvidence: our analysis cites 200-600mg of rhodiola and 300-600mg of ashwagandha in studies; AG1's amounts can't be checked against thatSurvives as: not shown, because the doses are unknown

Bloom Nutrition Greens & Superfoods stretch

“Promotes natural energy”

Label: barley grass and spirulina in a green superfood blendEvidence: our analysis found barley grass energy data comes only from rodent studies, and no clinical evidence that greens powders raise energy beyond dietSurvives as: a stretch for a daily greens scoop

“One scoop covers a lot”

AG1 (Athletic Greens) partial

“Clinically shown to close common nutrient gaps”

Label: real printed doses, including 500mg vitamin C, 400mcg B12, 680mcg DFE folate and 20mg zincEvidence: small company-run trials (16 to 105 people) showed nutrient blood levels rising, mostly in people who started lowSurvives as: real for people with nutrient gaps, from small trials

Bloom Nutrition Greens & Superfoods stretch

“38 fruits, vegetables & superfoods”

Label: almost everything sits in a blend, with no amount per ingredientDose check: the six adaptogens alone share a 100mg blendSurvives as: a long ingredient list, mostly in small amounts
Both brands' marketing rates MODERATE. AG1's best claim is closing nutrient gaps, backed by small company-run trials where blood levels rose. Its weakest is brain and mood, where the adaptogen doses can't be checked. Bloom's bloat and digestion claims rest on a real mechanism (fiber, probiotics, enzymes) with doses you can't see, and our analysis found no clinical evidence for its energy claim.

What a serving actually costs

AG1 (Athletic Greens)

$2.63 per serving · $79 on the 30-day subscription

Bloom Nutrition Greens & Superfoods

$0.96 per serving · $28.89 on 30-day Subscribe & Save

This page doesn't show cost per effective dose: key ingredients sit in blends with no per-ingredient amount, so no single dose can anchor the math.

On each brand's 30-day subscription it's $79 vs $28.89 a month. Our analyses rate both markups as high: roughly 5-10x ingredient cost for AG1 and 6-10x for Bloom. The cheaper route depends on the job: a multivitamin, probiotic and fiber powder in place of AG1, or a fiber supplement and probiotic in place of Bloom.

Choose your answer

Choose AG1 (Athletic Greens) if…

  • You want vitamins and minerals at printed doses: AG1 lists 500mg vitamin C, 400mcg B12 and 20mg zinc, and Bloom's label has no vitamin panel
  • You want a probiotic count you can see: AG1 prints 10 billion viable cells across 5 named strains, while Bloom names 3 species with no count
  • A named certification matters to you: AG1 is NSF Certified for Sport, while Bloom's label shows a “third party tested” badge but names no program

Choose Bloom Nutrition Greens & Superfoods if…

  • Enzymes are what you're after: Bloom names six digestive enzymes, while AG1's label lists one (bromelain) inside a blend
  • You already take a multivitamin and don't need a second source of vitamins
  • You want the greens-and-fiber habit for less: both labels print 2g of fiber per scoop, at $0.96 a serving for Bloom vs $2.63 for AG1

Choose neither if…

  • You want a real fiber dose: both scoops carry 2g, and our AG1 analysis compares that with the 16-32g used in fiber studies
  • You want adaptogens at studied doses: neither label prints an amount for rhodiola or ashwagandha, and Bloom's six herbs share 100mg
  • You eat vegetables and your digestion is normal: our Bloom analysis says it won't do much you can't get from diet

The build-it-yourself option: For AG1's job, a basic multivitamin, a probiotic and a greens or fiber powder (Nature Made plus Culturelle, for example), which our AG1 analysis prices at about $25-35 a month. For Bloom's job, a basic fiber supplement plus a probiotic, about $10 a month, per our Bloom analysis.

Frequently asked questions

Is AG1 better than Bloom Greens & Superfoods?

They do different jobs. AG1 Next Gen is a multivitamin, probiotic and greens drink at $2.63 a serving on the 30-day subscription. It prints its vitamin and mineral doses and is NSF Certified for Sport. Bloom is a digestion-first greens powder at $0.96 a serving on Subscribe & Save. It names six digestive enzymes but has no vitamin panel. Both rate OVERHYPED: the ingredients are real, but some claims go further than the labels and evidence support.

Is Bloom Greens just a cheaper AG1?

No. Bloom skips the vitamins AG1 is built around; its label lists no vitamins, and its only minerals are iron and sodium. In return it names six digestive enzymes, where AG1's label lists one (bromelain) inside a blend. Both carry inulin, rhodiola and ashwagandha in blends, and both print 2g of fiber per scoop.

Do AG1 or Bloom disclose their ingredient doses?

AG1 now does for much of its formula. AG1 Next Gen prints doses for its vitamins and minerals, CoQ10 (60mg), alpha-lipoic acid (100mg) and its probiotics (10 billion viable cells, 5 named strains). Its greens, herbs and superfoods still sit in two blends (7.5g and 1.5g) with no per-ingredient amounts. Bloom prints a weight for each blend but no amount per ingredient inside them, and gives no probiotic count.

Full methodology on each product's review: AG1 (Athletic Greens) · Bloom Nutrition Greens & Superfoods. Data updates automatically when either analysis is re-researched.