AG1 vs Bloom Greens & Superfoods

Same category, same promise, a 2.3x price gap. AG1 costs $2.63 a serving and claims to replace your multivitamin, probiotic, and greens powder; Bloom costs $1.13 and aims mainly at digestion and bloat. Neither label discloses a single ingredient dose — so the real comparison is what each formula attempts, and what the extra $45 a month actually buys.

Overhyped

AG1 (Athletic Greens)

A greens powder that combines a multivitamin, probiotic, prebiotic, and adaptogen blend into one daily scoop.

$2.63 / serving 15 ingredients $79/mo subscription

Overhyped

Bloom Nutrition Greens & Superfoods

A multi-ingredient greens powder with probiotics, digestive enzymes, and superfood blends — essentially a flavored daily greens supplement.

$1.13 / serving 7 ingredients $33.99 (10% off on subscription)

Can you verify what's inside?

For each key active: the dose clinical studies used, and what each label lets you check. Dots rate the ingredient's science, not the product: strong · moderate · weak.

Ingredient	Studied dose	AG1 (Athletic Greens)	Bloom Nutrition Greens & Superfoods	Verifiable?
Probiotics Bloom discloses neither CFU counts nor strain names; effective probiotics need 1-10 billion CFU of named strains	No established universal dose — varies by strain and condition; studies used 6.5 billion CFU/day to 2×10^9 CFU/day	not disclosed	hidden in blend	no — dose hidden
Digestive enzymes Bloom's most credible ingredient — enzymes have real bloat-relief evidence; AG1 doesn't include them	no established dose	not in formula	hidden in blend	no — dose hidden
Prebiotic fiber Studied prebiotic effects need 7.5-8 g/day — a big ask inside any one-scoop blend	7.5-8 g daily based on study doses	not disclosed	hidden in blend	no — dose hidden
Adaptogens AG1 uses rhodiola + licorice; Bloom folds adaptogens into an antioxidant blend	1.5 g/day extract (oral); topical doses vary by application	not disclosed	hidden in blend	no — dose hidden
Spirulina Sits inside Bloom's greens blend; clinical benefits start at 1 g/day	1-6 g daily based on clinical studies	not disclosed	not disclosed	no — dose hidden
Vitamins & minerals Bloom doesn't attempt multivitamin coverage — a real scope difference, not a gap	250-350 mg/day based on study doses	hidden in blend	not in formula	no — dose hidden

Both formulas hide every dose in proprietary blends, so neither can be verified against the clinical studies they gesture at. The structural difference is scope: AG1 attempts vitamin-and-mineral coverage Bloom doesn't try for, while Bloom carries digestive enzymes — its most evidence-backed ingredient — which AG1 skips.

Which marketing claims survive?

These grades score the marketing, not the product: a claim only counts as “supported” when the label discloses a dose that matches the studies behind it. A decent product can still grade low here — blends that hide doses cap at “partial” because nobody can verify them.

AG1 (Athletic Greens) — 8 claims checked MODERATE claim style

0 supported 5 partial 3 stretch 0 unsupported

Bloom Nutrition Greens & Superfoods — 6 claims checked MODERATE claim style

0 supported 3 partial 3 stretch 0 unsupported

“It fixes your gut”

AG1 (Athletic Greens) partial

“Supports gut health and digestion”

Mechanism: probiotics + inulin — genuinely evidence-backed categoriesDose check: studies used 10-50 B CFU and 7.5-8 g inulin/day; AG1's ~12 g scoop can't hold the inulin dose beside 74 other ingredientsSurvives as: right ingredients, mathematically doubtful doses

Bloom Nutrition Greens & Superfoods partial

“Relieves bloat”

Mechanism: digestive enzymes + probiotics — enzymes are Bloom's most credible claim, with real trial evidence for bloat reliefDose check: everything sits in undisclosed blends; no CFU counts, no strain namesSurvives as: plausible, but depends entirely on doses you can't see

“It gives you energy”

AG1 (Athletic Greens) stretch

“Supports energy levels”

Mechanism: B vitamins + adaptogensScience: B vitamins help only if you're deficient; rhodiola evidence is modest

Bloom Nutrition Greens & Superfoods stretch

“Promotes energy”

Mechanism: spirulina and barley grass micronutrientsScience: no clinical trials show greens powders at these doses raise energy in healthy people

“More ingredients, more health”

AG1 (Athletic Greens) stretch

“Replaces multivitamins, probiotics, prebiotics, adaptogens ($225/mo worth)”

Reality: the $225 compares against premium brands; budget equivalents run $55-65/monthDose check: 75+ ingredients in ~12 g means most are mathematically underdosed

Bloom Nutrition Greens & Superfoods stretch

“38 good-for-you ingredients”

Reality: more ingredients ≠ more effective — doses matter, and none are disclosedDose check: 38 ingredients in one scoop means most are present at token amounts

“It's worth the money”

AG1 (Athletic Greens) partial

“$2.63/serving is fair for what you get”

Estimated ingredient cost: $0.30-0.50/serving → ~5-8x markup (high)Real green flag: NSF Certified for Sport — label contents verified

Bloom Nutrition Greens & Superfoods partial

“$1.13/serving is a bargain greens powder”

Estimated ingredient cost: $0.10-0.18/serving → 6-11x markup (high) — cheaper sticker, similar markup ratioNo third-party certification shown in our analysis to offset the hidden doses

Both marketing profiles are MODERATE — neither brand publishes fake survey stats, and both earn a mix of partial and stretch verdicts. The difference is what the credible part is: AG1's strongest chain runs through nutrient-gap coverage, Bloom's through enzymes and bloat relief. Neither survives the dose check.

What a serving actually costs

AG1 (Athletic Greens)

$2.63 per serving · $79/mo subscription

Bloom Nutrition Greens & Superfoods

$1.13 per serving · $33.99 (10% off on subscription)

Cost per effective dose can't be computed — the labels don't disclose verifiable doses.

The sticker gap is real ($33.99 vs $79/month) but the markup ratio isn't: both sell roughly $0.10-0.50 of ingredients per serving at a 5-11x premium. If verifiable doses are the bar, the honest alternatives — a named-strain probiotic or a budget greens powder — cost less than either.

Choose your answer

Choose AG1 (Athletic Greens) if…

You want one scoop to attempt multivitamin + probiotic + greens coverage — Bloom doesn't try to cover vitamins at all
Published trials matter to you: AG1 has four company-funded RCTs; Bloom has none
NSF Certified for Sport matters (athlete testing) — AG1 carries it; Bloom's analysis shows no equivalent certification

Choose Bloom Nutrition Greens & Superfoods if…

Digestion is your actual goal — Bloom's digestive enzymes are its most credible ingredient, and AG1 doesn't include enzymes
You're taking the same can't-verify-the-doses gamble either way and would rather stake $1.13 a serving than $2.63
You don't need vitamin coverage — you already take a multivitamin or eat well

Choose neither if…

You want gut support you can verify: a named-strain probiotic (Culturelle, $20-25/month) discloses strains and CFU counts — the two things both these blends hide
You eat vegetables regularly — both products are insurance against a gap you may not have
Label transparency is your bar: comparable greens powders (Amazing Grass, ~$0.80/serving) publish more of their amounts for less money

The build-it-yourself option: A named-strain probiotic (Culturelle, $20-25/month) for gut support, plus a budget greens powder (Amazing Grass, ~$0.80/serving) if you want the greens habit — both named as comparable alternatives in these products' own analyses.

Frequently asked questions

Is AG1 better than Bloom Greens & Superfoods?

They're built for different jobs. AG1 attempts multivitamin + probiotic + greens coverage at $2.63/serving with four company-funded RCTs and NSF certification. Bloom is a digestion-first greens powder at $1.13/serving whose most credible ingredients are its digestive enzymes — a category AG1 doesn't include. Neither discloses ingredient doses, so neither claim chain can be fully verified.

Is Bloom Greens just a cheaper AG1?

Not quite. Bloom doesn't attempt the multivitamin coverage AG1 is built around, and AG1 lacks the digestive enzymes that anchor Bloom's bloat claims. The markup math is similar though: both sell an estimated $0.10-0.50 of ingredients per serving at a 5-11x premium behind undisclosed blend doses.

Do AG1 or Bloom disclose their ingredient doses?

No. AG1 hides 75+ ingredients and Bloom hides 38 inside proprietary blends with no per-ingredient amounts, CFU counts, or strain names. That makes it impossible to check either formula against the doses used in the studies behind their claims.

Full methodology on each product's review: AG1 (Athletic Greens) · Bloom Nutrition Greens & Superfoods. Data updates automatically when either analysis is re-researched.