Juice Plus+ Review 2026: Legit or Overhyped?
Hype Score
Juice Plus+ is a long-running supplement brand selling concentrated fruit, vegetable, and berry blend capsules and powders. The products contain real plant-based ingredients and the company has funded clinical research, but the evidence base is weak and largely industry-sponsored. The MLM-style partner model creates significant conflicts of interest, and the premium pricing ($216+ for capsules) is hard to justify when the core ingredients are commodity fruit/vegetable powders available far more cheaply elsewhere.
Bottom line: Juice Plus+ is a real product with some science behind it, but the MLM business model, proprietary blends, industry-funded research, and extreme markup make it a hard sell when cheaper alternatives exist.
What Is Juice Plus+?
A brand homepage selling a range of whole-food-based supplement capsules, chewables, powders, and shakes made from concentrated fruits, vegetables, and berries. The flagship product is the Fruit, Vegetable & Berry Blend capsules.
Claims vs Evidence
MODERATE0 of 6 claims supported by evidence.
"Scientifically proven, vegan nutrition for every body"
Stretch
Studies exist but are weak, industry-funded, and inconsistent
Based on: Juice Plus+ Blends
"Clinically proven to support your heart, lungs, gut health and more"
Partial
Some trials exist; results modest and often industry-sponsored
Based on: Juice Plus+ Blends
"Bridge the gap between what you should eat, and what you do eat"
Partial
Provides some micronutrients; cannot replace whole food benefits
Based on: Juice Plus+ Blends
"Supports whole-body health and everyday well-being"
Stretch
Vague claim; evidence is weak and not independently replicated
Based on: Juice Plus+ Blends
"Helps broken capillaries and jumpstarts a change into a healthier lifestyle (skin health)"
Unsupported
No credible evidence capsules repair capillaries
Based on: Juice Plus+ Blends
"Proven, affordable, and convenient way to help protect our bodies from the inside out"
Stretch
Not independently proven; 'affordable' is debatable at these prices
Based on: Juice Plus+ Blends
Ingredients
Superfood Powder
A blend of powdered fruits and vegetables marketed as a convenient way to get plant nutrition. Actual ingredient amounts not disclosed on this page.
Research-backed dose: Unknown
In this product: not specified
Fruit and veggie concentrate blend. Limited independent evidence it replaces whole produce.
Research-backed dose: No established dose
In this product: Dose not disclosed
Price & Value
Extreme MarkupJuice Plus+
$87.50–$224.00 (various products visible in social feed)
Alternative
Fruit/Vegetable Blend Capsules at $216 for what appears to be a 4-month supply (~$1.80/day) is significantly more expensive than a standard multivitamin ($0.10–0.20/day). The ingredient costs for concentrated fruit/vegetable powders are low, making this a high-markup product.
Positive Signs
- Shows actual ingredient doses
Research sources: PubMed · Examine.com
Analyzed product: https://us.juiceplus.com/
Analysis generated: 2026-04-05 · Engine v1.0.0