HypeCheck

AG1 vs Amazing Grass Super Greens

AG1 Next Gen costs $2.63 a serving on its 30-day plan. Amazing Grass Super Greens The Original costs $0.76 on subscription. Both labels print real numbers: vitamin C (500 mg vs 90 mg) and a probiotic count (10 billion viable cells across 5 named strains vs 1 billion CFU of one strain). Both keep their greens in blends with no per-ingredient amounts. HypeCheck rates both OVERHYPED, because in both cases the marketing reaches past what the label can show. The extra money buys scope.

Overhyped

AG1 (Athletic Greens)

A multivitamin/mineral powder blended with a large proprietary mix of greens, herbs, and probiotics, most of which are dosed too low to do much individually.

$2.63 / serving 21 ingredients $79 every 30 days (30-day subscription)
Overhyped

Amazing Grass Super Greens The Original

It's a powdered greens blend — mostly grasses, algae, and fruit powders spread thin across three proprietary blends, plus a dosed probiotic and vitamin C.

$0.76 / serving 28 ingredients $22.80 subscription ($28.49 one-time)

Can you verify what's inside?

For each key active: the dose clinical studies used, and what each label lets you check. Dots rate the ingredient's science, not the product: strong · moderate · weak.

Ingredient Studied dose AG1 (Athletic Greens) Amazing Grass Super Greens The Original Verifiable?
Vitamin C Both labels print it: AG1 500 mg (556% DV), Amazing Grass 90 mg (100% DV) 65-2000 mg/day oral (RDA: 75-90 mg/day adults); 10-20% concentration topical serums 500mg (556% DV) 90mg (100% DV) partly
Prebiotic fiber (inulin) AG1 lists inulin inside its 7.5 g Active Superfood and Prebiotic Complex; Amazing Grass lists it under other ingredients. Neither prints an amount. Each scoop has 2 g of total fiber 7.5-8 g daily based on study doses hidden in blend not disclosed no — dose hidden
Flaxseed Amazing Grass puts flax seed and apple pectin in a 620 mg EFA Fiber Blend; flaxseed studies used 16-30 g a day. AG1's label lists no flax 16–30 g/day based on clinical trials not in formula hidden in blend no — dose hidden
Zinc AG1 prints 20 mg (182% DV) in its mineral panel. Amazing Grass's label lists no zinc 10-20 mg/day based on study doses 20mg (182% DV) not in formula partly
Coenzyme Q10 AG1 prints 60 mg, which our AG1 analysis puts at the modest end of the 30-600 mg range used, depending on the condition. Amazing Grass's label lists no CoQ10 30-600 mg daily depending on indication 60mg not in formula partly
Ashwagandha AG1 lists it in the 7.5 g complex with no amount; studies typically used 300-600 mg of extract. Amazing Grass's label lists no ashwagandha 150-600 mg/day (root extract, standardized to withanolides) hidden in blend not in formula no — dose hidden
Both labels print real doses. AG1 prints a broad vitamin and mineral panel, CoQ10 (60 mg), ALA (100 mg) and a probiotic count of 10 billion viable cells. Amazing Grass prints vitamin C (90 mg), DE111 at 1 billion CFU and the weight of each of its three blends. Both keep greens, herbs and fruit in blends with no per-ingredient amounts, so the inulin and ashwagandha amounts can't be checked. Amazing Grass's flax sits in a 620 mg blend, far below the 16-30 g flaxseed studies used.

Which marketing claims survive?

These grades score the marketing, not the product: a claim only counts as “supported” when the label discloses a dose that matches the studies behind it. A decent product can still grade low here — blends that hide doses cap at “partial” because nobody can verify them.

AG1 (Athletic Greens) — 5 claims checked MODERATE claim style

0 supported 3 partial 1 stretch 1 unsupported

Amazing Grass Super Greens The Original — 4 claims checked MODEST claim style

0 supported 2 partial 1 stretch 1 unsupported

“It supports your immune system”

AG1 (Athletic Greens) partial

“Immune defense”

Label: 500 mg vitamin C (556% DV) and 20 mg zinc (182% DV), both printed on AG1's panelEvidence: these vitamins and minerals support normal immune functionSurvives as: support for normal immune function, not a boost above normal

Amazing Grass Super Greens The Original partial

“IMMUNE SYSTEM SUPPORT - excellent source of vitamin C”

Label: 90 mg vitamin C, 100% DV, printed on the panelEvidence: meeting the daily value supports normal immune functionSurvives as: a real, everyday vitamin C dose, not a mega-dose immune boost

“It helps your digestion”

AG1 (Athletic Greens) partial

“Regular digestion & less bloating”

Label: 10 billion viable probiotic cells from 5 named strains, inulin inside the 7.5 g complex, and 2 g of fiber per scoopEvidence: our AG1 analysis compares that 2 g of fiber with the 16-32 g used in fiber studiesSurvives as: some help is plausible, but the doses per serving are modest

Amazing Grass Super Greens The Original partial

“KEEP YOUR BELLY HAPPY - 1 billion CFU probiotics to support digestion”

Label: Bacillus subtilis DE111 at 1 billion CFU, with the strain and count printed, plus 2 g of fiberEvidence: our analysis found published clinical trials of DE111 used this same 1 billion CFU doseSurvives as: a studied strain at a studied dose, with modest benefits rather than dramatic ones

“The blend does the heavy lifting”

AG1 (Athletic Greens) unsupported

“Healthy brain & mood (adaptogens like rhodiola, ashwagandha)”

Label: rhodiola, ashwagandha and eleuthero sit in a 7.5 g complex that lists 21 ingredients, with no amount for any one of themEvidence: studies typically used 300-600 mg of ashwagandha extract and 200-600 mg of rhodiola extractSurvives as: can't be checked. Without printed amounts, the brain and mood claim can't be tied to a dose

Amazing Grass Super Greens The Original unsupported

“SUPERFOOD BLEND - 14 greens, fruits and veggies to support overall health”

Label: 8 greens share a 5.4 g blend and 9 fruit, vegetable and plant ingredients share a 1.4 g blend, with no amount for any one of themEvidence: that averages about 675 mg per green and about 155 mg per antioxidant ingredient; spirulina studies, for example, used 1-6 g a daySurvives as: the blends hide each dose, and our analysis judges the amounts too small to matter clinically

“What does it do for me overall?”

AG1 (Athletic Greens) partial

“Clinically shown to close common nutrient gaps”

Label: a broad vitamin and mineral panel with printed doses, such as 680 mcg DFE folate and 400 mcg B12Evidence: the AG1 studies our analysis reviewed were small (16 to 105 people) and run by the company; nutrient blood levels rose, mostly in people who started lowSurvives as: it can raise nutrient levels, mainly if you were short to begin with

Amazing Grass Super Greens The Original stretch

“SUPPORTS VITALITY - a plant-based lift to help you feel balanced”

Basis: our analysis ties the claim to the 5.4 g Green Food Blend and 90 mg of vitamin C (100% DV)Evidence: the vitamin C covers a real daily need, but our analysis found no clinical backing for a “vitality” lift from this blendSurvives as: a real nutrient top-up, stretched into a feel-better promise
The claims that hold up best are tied to a printed dose: vitamin C for normal immune function on both, and DE111 at 1 billion CFU for digestion on Amazing Grass. The weakest are tied to blends: AG1's brain-and-mood claim for its adaptogens and Amazing Grass's 14-ingredient superfood blend claim are both unsupported. In between, AG1's “10x increase in healthy bacteria” rates a stretch because it rests on a small company-funded crossover trial of 40 people over 4 weeks, and Amazing Grass's “plant-based lift” rates a stretch because our analysis found no clinical backing for a vitality lift from this blend. Overall, our analyses rate Amazing Grass's marketing as modest and AG1's as moderate.

What a serving actually costs

AG1 (Athletic Greens)

$2.63 per serving · $79 every 30 days (30-day subscription)

Amazing Grass Super Greens The Original

$0.76 per serving · $22.80 subscription ($28.49 one-time)

This page doesn't show cost per effective dose: key ingredients sit in blends with no per-ingredient amount, so no single dose can anchor the math.

AG1 costs $2.63 a serving on its 30-day plan ($2.30 on the 90-day plan). Amazing Grass costs $0.76 on subscription ($0.95 one-time). On comparable plans, AG1 runs three to three and a half times more. The extra buys a multivitamin panel, CoQ10, ALA, adaptogens, mushrooms and a 5-strain probiotic. It doesn't buy greens you can dose-check: both keep those in blends.

Choose your answer

Choose AG1 (Athletic Greens) if…

  • You want one scoop that also covers a broad vitamin and mineral panel with printed doses (500 mg vitamin C, 20 mg zinc, 400 mcg B12), plus CoQ10 and ALA. Amazing Grass prints seven vitamins and minerals, five of them under 10% DV
  • You want a multi-strain probiotic: AG1 prints 10 billion viable cells across 5 named strains, including L. rhamnosus GG and B. lactis HN019
  • NSF Certified for Sport matters to you, for example because you're drug-tested as an athlete. AG1's product page states it; Amazing Grass's page doesn't mention third-party testing

Choose Amazing Grass Super Greens The Original if…

  • You want a daily greens habit at roughly a third of AG1's price: $0.76 a serving on subscription or $0.95 one-time, against $2.63
  • You want a probiotic you can check against the research: Bacillus subtilis DE111 at 1 billion CFU, the dose our analysis found in published clinical trials
  • You already take a multivitamin and don't want to double up. Amazing Grass adds 90 mg vitamin C and 69 mcg vitamin K (57% DV); AG1 adds 500 mg vitamin C, 20 mg zinc, 400 mcg B12 and more

Choose neither if…

  • You eat vegetables most days and take a multivitamin. Our Amazing Grass analysis calls it a convenience top-up for people who don't eat vegetables, and our AG1 analysis says a store-brand multivitamin, probiotic and fiber supplement cover most of what AG1 offers
  • You want a studied dose of one herb or seed. Flaxseed studies used 16-30 g a day, and Amazing Grass's whole flax-and-pectin blend is 620 mg. Ashwagandha studies used 300-600 mg of extract, and AG1 doesn't print its amount
  • You're after fiber: each scoop of either has 2 g, and our AG1 analysis notes fiber studies used 16-32 g

The build-it-yourself option: A basic multivitamin, a standalone probiotic and a fiber supplement. Our AG1 analysis prices that trio at about $25-35 a month. Our Amazing Grass analysis points to a $10 multivitamin plus a $10-15 standalone probiotic for its vitamin C, vitamin K and probiotic, and puts a comparable generic greens powder at $12-18 for 30 servings.

Frequently asked questions

Is AG1 better than Amazing Grass Super Greens?

It depends on what you want the scoop to do. AG1 tries to cover more: a broad vitamin and mineral panel, CoQ10, ALA, adaptogens, mushrooms and 10 billion probiotic cells across 5 strains, for $2.63 a serving on its 30-day plan. Amazing Grass is a greens powder with 90 mg vitamin C and one studied probiotic strain at 1 billion CFU, for $0.76 a serving on subscription. HypeCheck rates both OVERHYPED: in both, some claims reach further than the printed doses and blends can show. Amazing Grass's claims are the more modest of the two.

Is Amazing Grass a good cheaper alternative to AG1?

For a daily greens habit, it covers the basics at roughly a third of the price. It doesn't try to replace a multivitamin: its label lists seven vitamins and minerals, and only vitamin C reaches 100% DV. It has no CoQ10, ALA or ashwagandha, and one probiotic strain instead of five. If you want those, AG1 includes them, or you can buy them separately.

Do AG1 and Amazing Grass disclose their ingredient doses?

Partly, both of them. AG1's label prints its vitamins and minerals, CoQ10 (60 mg), ALA (100 mg) and a probiotic count (10 billion viable cells), but its 7.5 g and 1.5 g complexes list 42 ingredients with no individual amounts. Amazing Grass prints vitamin C (90 mg), six other vitamins and minerals, and DE111 at 1 billion CFU, and gives the total weight of its three blends (5.4 g, 1.4 g and 620 mg) without per-ingredient amounts.

Full methodology on each product's review: AG1 (Athletic Greens) · Amazing Grass Super Greens The Original. Data updates automatically when either analysis is re-researched.